Games are for men, or more specifically they are for teenage boys. Despite surveys that tell us that the average gamer is around 30 years old and that 47 per cent of them are female the demographic that the majority of releases, be they triple A or bargain bucket, are aiming for a predominantly male teenage audience. With this week's furore over John Hemingway casually calling Borderlands 2's easy to co-op skilltree 'girlfriend mode', to the immature and frequently frightening responses in June to Anita Sarkeesian's Tropes Vs Women Kickstarter project, it is clear that attitudes in the gaming world, including reluctance to address a female audience combined with the casual misogyny slowly bubbling away in male-dominated studios and awareness of these issues are causing focus to be more frequently placed on these subjects.
Whilst reactions remain varied from the audience, these community wide missteps have been covered extensively by other more prolific writers and I shall leave their deconstructions of the holistic issues aside to instead concentrate on a few of the games out there, those that can be viewed as partly progressive, and potentially even gender neutral, and how even a developer who gets it right can subsequently mess it up.
It's all to easy to simply lay blame equally across all titles and genres and point the finger indiscriminately, but there are titles that appear to have grasped the concept of gender neutrality, if only where it matters most: the player's avatar.
